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Lennox Mall, Atlanta
Visited Friday afternoon with wife and daughter to replace daughter's aging MacBook with a new MBP. I had already decided a 13" would be fine; I was happy that she concurred.
It was a tax free weekend in Georgia so we expected a crowd in the mall. It wasn't overly crowded tho. Good business; not overwhelming business in any of the many stores we passed heading to the Apple store.
The Apple Store? PACKED! Well, not actually. The lines being carefully maintained outside the store kept the actual store from ever being packed but the business going on in it was fast & furious. There were three lines outside the store. One for software buyers; one for technical support help; and one for hardware buyers. There was a 4th line, too, that I didn't see until I got to be 'next' in line to go in; it was for shoppers who had made reservations.
There were lots of Apple employees conversing with the people in line. Very casual conversations or as pointed as the shopper wanted to make them about products. Gotta say, tho, it seems Apple goes out of its way to hire 'interesting looking' employees. Each seems to be making a statement (of some sort; I've never seen as much piercing or tattoos). We were in line about 40 minutes before finally crossing the stores threshold.
Upon making it into the store, we were introduced to our personal assistant, Tommy (who, oddly enough was not odd looking at all. No visible tats; no piercings; no mohawk). He got us to what we wanted to see and informed us of everything going on savings wise. He did a very nice job and while we bought more than I planned, he never pushed or 'sold us'... he just told us. Bought the 13" MBP; an HP printer; extended my MobileMe account and got the free (after mail in rebate) iPod Touch. Tommy took note of everything we wanted and wrote them on a piece of paper. Once he was clear that this was all we intended to get, he positioned us in the check out line, said our purchases would be at the counter when we got there, thanked us and was off to help some other ready buyer. Our time waiting to check out was about 10 minutes.
It was a sensational shopping experience. First class all the way. My wife, by no means an Apple fangirl but a mall shopper of the highest order, was truly astounded by the way Apple handled us and the crowd. Just an amazing attention to detail and no sign of any attempt to reduce the cost of sales thru employee cutbacks.
Longs, pat yourself on your back. With this company we're gonna be in the money for a while.
Visited Friday afternoon with wife and daughter to replace daughter's aging MacBook with a new MBP. I had already decided a 13" would be fine; I was happy that she concurred.
It was a tax free weekend in Georgia so we expected a crowd in the mall. It wasn't overly crowded tho. Good business; not overwhelming business in any of the many stores we passed heading to the Apple store.
The Apple Store? PACKED! Well, not actually. The lines being carefully maintained outside the store kept the actual store from ever being packed but the business going on in it was fast & furious. There were three lines outside the store. One for software buyers; one for technical support help; and one for hardware buyers. There was a 4th line, too, that I didn't see until I got to be 'next' in line to go in; it was for shoppers who had made reservations.
There were lots of Apple employees conversing with the people in line. Very casual conversations or as pointed as the shopper wanted to make them about products. Gotta say, tho, it seems Apple goes out of its way to hire 'interesting looking' employees. Each seems to be making a statement (of some sort; I've never seen as much piercing or tattoos). We were in line about 40 minutes before finally crossing the stores threshold.
Upon making it into the store, we were introduced to our personal assistant, Tommy (who, oddly enough was not odd looking at all. No visible tats; no piercings; no mohawk). He got us to what we wanted to see and informed us of everything going on savings wise. He did a very nice job and while we bought more than I planned, he never pushed or 'sold us'... he just told us. Bought the 13" MBP; an HP printer; extended my MobileMe account and got the free (after mail in rebate) iPod Touch. Tommy took note of everything we wanted and wrote them on a piece of paper. Once he was clear that this was all we intended to get, he positioned us in the check out line, said our purchases would be at the counter when we got there, thanked us and was off to help some other ready buyer. Our time waiting to check out was about 10 minutes.
It was a sensational shopping experience. First class all the way. My wife, by no means an Apple fangirl but a mall shopper of the highest order, was truly astounded by the way Apple handled us and the crowd. Just an amazing attention to detail and no sign of any attempt to reduce the cost of sales thru employee cutbacks.
Longs, pat yourself on your back. With this company we're gonna be in the money for a while.
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