I just saw these for the first time last night during Saturday Night Live and was sort of surprised. While it was an interesting idea to protest the nerdy image that the Mac v PC commercials have given Windows, the folks they showed seemed a little desperate to assert their worth. Cool is how you are, now how you act, and if one has to assert that one is cool, then one is almost certainly not.

"I'm cool too!" I'm not just my lame computer! Yet each bit began with the assertion "I'm a PC."

Urgh.